What consumer wants (or benefits) are met by the following products or services? (a) Carnation Instant Breakfast,

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What consumer wants (or benefits) are met by the following products or services?

(a) Carnation Instant Breakfast,

(b) Adidas running shoes,

(c) Hertz Rent-A-Car, and

(d) Television home shopping programs.


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Marketing The Core

ISBN: 978-0078028922

5th edition

Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius

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