What are trade margins? How do they relate to the pricing for a producer of goods?

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Marketing Real People, Real Choices

ISBN: 978-0132913171

4th Canadian Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah

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Question Posted: Dec 07, 2015 06:57 AM

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What are trade margins? How do they relate to the pricing for a producer of goods?

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So far we have talked about costs simply from the manufacturers perspective However in reality most products are not sold directly to the consumers or business buyers of the product Instead a manufacturer ...View the full answer

Marketing Real People, Real Choices

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