3. Find a product or product category to apply the positioning matrix as follows: a. A competitor analysis b. The quality-price choices C. The promotion-distribution alternatives, including quality and price in the analysis d. An overall evaluation of alternatives, similar to the example shown in Figure 5.17. Distribution Wide Distribution Exclusive Coffee Qualit Quality Quality y High Quality Basic High Basic Prom Price Cafe Communit Low McCafe Donut shop O Bustelo y Coffee Keurig Heav Price Starbucks Starbucks High Folgers Pikes Nespresso Holiday y Place Blend Cafe du Pric Prom e Maxwell HEB Cafe Seattle's Monde O Low Ole Best Coffee Coffee and Chicory Dark Light Roast Price Dunkin Gevalia Ruta Maya Death Wish High Donuts Coffee Organic Coffee Bean Coffee Co