3. Fit captures the similarity between two brands leg, the parent brand and its extension) in one of two ways: Product t reects the extent to which consumers perceive the two product categories of the brands to be compatible (e.g., the parent brand and its extension). 0n the other hand, brand t is as consumer perceptions regarding the degree two brand images are inconsistent or not (Czellar 2003; Park, Milberg, & Lawson, 1991; Simon & Ruth, 1998). How would you describe the brand and product ts among TAG, Google and Intel