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3. Following table shows sales and cost information for the preceding month for the Discount Drug Company and its three major product lines drugs, cosmetics,

3. Following table shows sales and cost information for the preceding month for the Discount Drug Company and its three major product lines drugs, cosmetics, and housewares. Among the fixed expenses, Utilities, Depreciation, Rent, and General Administrative expenses are overhead costs that are allocated across the segments and would continue even if the company drops a segment. Using cost-benefit analysis, show whether the company should continue or discontinue the Houseware segment. (10 points)

Product Line

Total

Drugs

Cosmetics

Houseware

Sales

$250,000

$125,000

$75,000

$50,000

Variable expenses

$105,000

$50,000

$25,000

$30,000

Contribution margin

$145,000

$75,000

$50,000

$20,000

Fixed expenses:

Salaries

$54,000

$29,500

$12,500

$12,000

Advertising

$16,000

$1,000

$7,500

$7,500

Utilities

$2,000

$500

$500

$1,000

Depreciation

$5,000

$1,000

$2,000

$2,000

Rent

$20,000

$10,000

$6,000

$4,000

Insurance

$3,700

$2,000

$500

$1,200

General Administrative

$30,000

$15,000

$9,000

$6,000

Total fixed expenses

$130,700

$59,000

$38,000

$33,700

Net operating income

$14,300

$16,000

$12,000

($13,700)

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