3. Giving examples, discuss any four (4) reasons why a brand would introduce multiple sub-brands in the same product category. (400 word count limit)

Using the following criteria:

1. Indication of awareness of the theory or framework to be applied in that specific situation.

2. Application of the theory/frameworkby givingaccurate and appropriate examples. (Substantiationof response by giving relevant examples)

4. Linking of theory to other brand management theories we have covered in the unit. (What other theories could be linked to the theory you applied or in managing this issues. This signals your understanding of the various issues we have coveredin brand management 7 comprehensive nature of this field of study as well as your ability to bring in other relevant theories when developing & managing a brand).

5. Evidence of critical thinking and self-reflection on a topic, situation and /pr framework being applied. (What are the challenges or pros and cons of using the framework you applied, contextualissues affecting the application. Are things different when you look at really world examples?).