3, How can a company improve each ratio? Make sure to discuss how changes in either the numerator or denominator can improve the ratio. For each ratio, do you think it is better to focus on improvingthe numerator or denominator?

4, Before you analyze the data, it is helpful to develop an expectation of what you think you might see. What industry do you believe will have the highest and lowest values for the 2015 fiscal year for each item below? Why?

Return on equity

Profit margin ratio

Asset turnover ratio

Financial leverage ratio