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3. Identify 2 types of business products? (2 marks) 4. What is a Routine type of purchase? What might be an appropriate Marketing Action for
3. Identify 2 types of business products? (2 marks) 4. What is a Routine type of purchase? What might be an appropriate Marketing Action for this type of purchase? (2 marks)
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
