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3. Identify the important objectives of promotion and discuss the considerations in selecting a promotional mix. 4. Define the role of advertising and describe the

3. Identify the important objectives of promotion and discuss the considerations in selecting a promotional mix. 4. Define the role of advertising and describe the key advertising media. 5. Outline the tasks involved in personal selling, describe the various types of sales promotions, describe direct (or interactive) marketing, and distinguish between publicity and public relations

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