3. If you had the responsibility of increasing revenues, what revenue category do you think you could realistically increase 20% in one year and how? Think that the possible consequences (positive and negative) of taking actions to increase revenue such as selling more tickets incurs more selling expenses.

4. If you had the responsibility of decreasing expenses, what expense category do you think you could realistically increase 20% in one year and how? Think that the possible consequences (positive and negative) of taking actions to decrease expenses such as reducing morale and possibly reducing future revenues.

1820 Accounting fees Table 2 Detailed Revenue and Expenses Actual Budgeted Revenue: preseason MCA: 110 Name: advertising and sponsorships Outfield fence signs $52,500 12 signs renewed @ $2,500, 12 new or renewed signs @ $1,875 Concourse signs $4,000 4 signs sold @$1,000 each, 1 tunnel, 1 grandstand entrance, 2 visitors' dugout signs Scoreboard signs $0 1 panel @ $4,000, 1 panel @ $2,000 (2-year commitment) Insert ad space $4,000 1 front @ $1250; 4 inside @ $375 each; back page (full) @ $1,250 Radio $0 $2,500 in renewals; $5,000 in 19 new sponsors packaged with new fence signs Scorecard $3,600 8 inside panels @ $600; 2 front panels @ $1,000; back cover @ $2,000 Ticket backs $1,000 Back-of-ticket sponsorship @ $1,000 Pocket schedules $1,000 $500 for pocket schedule; $500 for ticket sales brochure $7,500 8 wheels of In-game promo sponsors zes @ $750 each; 2 other promos @ $750 each Promotional giveaway sponsor $5,750 Approximately 15 giveaway nights @ average package price of $1,150 $8,000 Approximately 7 promotionally sponsored nights @ average Promotional night sponsors price of $650 + 3 fireworks shows @ $3,500 each $87,350 (continued) 35 nightly rentals @ $350 per night; 15 sold as part of $16.000 25 picnics with 40 people each @ $16 per ticket U Table 2 continued Revenue: game Speed pitch Revenue: preseason Full season tickets 21 game, half season plan 12 game plans Coupon book Actual Budgeted MCA: 120 Name: season tickets $38,000 $6,050 $4,290 $4,200 S52,540 MCA: 130 Name: group tickets $32,400 $2,600 $35,000 MCA: 150 Name: skybox rentals $12,250 Expenses: sal Season and Direct mail Business car 20 tickets sold @ 5130 per ticket Revenue: preseason Group tickets Specialty tickets Expenses: Outfield 1 Concours New ticke promotional night sponsorships Revenue: preseason Nightly skybox rentals $4,800 Wheel o MCA: 160 Name: picnic area sales Revenue: preseason Group picnics Expens Game Revenue: preseason Miscellaneous revenue sources tenen Expei 2018 --- Revenue: game day Club seats $16,000 MCA: 170 Name: miscellaneous income $2,000 Revenue mostly from gift certificate sales $2,000 MCA: 210 Name: individual ticket sales Department: Ticketing $5,440 17 per game x 40 games X $8 Represents 10% increase over 2017 totals $58,800 245 per game x 40 games X $6 Represents 10% increase over 2017 totals $11,520 72 per game x $4+3,733 reserved seats @ $6 Represents 10% increase over 2017 totals $23,598 EXF Pre Reserved seats A: General admission seats D Advance ticket sales-all tickets $99,358 Club seats represent 5% of 2017 total individual tickets MCA: 220 Name: merchandise sales Revenue: game day Merchandise sold at game or office $36,000 900 turnstiles x 40 games x $1 per cap $36,000 Revenue: game day Game programs sold @game MCA: 230 Name: program sales 900 turnstiles x 40 games x $0.10 per cap $3,600 $3,600 Revenue: game day Concessions commissions MCA: 240 Name: concessions $19,908 900 per game x 40 games