Research about Park Hyatt Melbourne . Would you be able to help me with these questions below with a link attached to each question so

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Research about Park Hyatt Melbourne. Would you be able to help me with these questions below with a link attached to each question so I can have a look if I need to find more information?

Customer Segments:

- For whom is the business creating value? (I'm thinking of affluent travellers, corporate houses, business personel, potential premium customers, but please let me know I'm off track)

- What type of relationships does each customer segment expect the business to establish and maintain with them? - How costly are they?

Channels:

- Through which channels do the customer segments want to be reached? - How are the channels integrated? - Which ones work the best? - Which ones are cost-efficient?

Revenue streams:

- What are the sources of income? - What value are customers really willing to pay for?

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Park Hyatt Melbourne Research Insights Customer Segments 1 For whom is the business creating value Park Hyatt Melbourne primarily caters to affluent t... View full answer

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