3. InChanging Minds Gardner speaks of 'Representational Redescription.' Explain what this is, and whether we have it in our blog, on the website, or in a video.. If we do, describe where it is and how it works.. Also, explain how you might effectively use it in the future.

4. InChanging Minds Gardner describes how 'Designated Driver' became a household word internationally. Using this model, what could be done on this project or others in the future to successfully establish a similar acceptance of an idea in the average public person? What would you do differently on the project knowing this?