Question
3. Managing Marketing Channel Suggest and justify strategies for marketing channel management by taking into account product type so as customer preferences. Exclusive Distribution Selective
3. Managing Marketing Channel
Suggest and justify strategies for marketing channel management by taking into account product type so as customer preferences.
Exclusive Distribution
Selective Distribution
Intensive Distribution
product type is (Hydrolife bottlers) drinking water!!
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
