3 many brands on the market claiming to provide the customer with the products needed to eve all their athletic goals, Nike sets themselves apart from competition through rrsement. Nike has created what is now called the Billion Dollar Club and it includes three of op five biggest endorsement deals ever for a professional athlete. This club includes Tiger ds, Lebron James, and Cristiano Ronaldo as the faces of what Nike can make you. Along this Nike also uses commitment and consistency to sell their products. Nike has been lered with! sponsoring the United States Olympic Committee since 2005. The Olympic tmittee has shown that Nike prides themselves on creating the best products for the highest _ of competition showing that customers will never have to change their ways because they .lways improving/ keeping up with the needed equipment. I believe these two persuasion liques contribute to their reputation and image in the athletic field and help set them apart t the competition filled industry. Nike's use of endorsement and legacy creates an uchable position and creates the question of; if you want to be the best, why aren't you using