3. Market segmentation allows management to focus on key opportunities in the marketplace. Think of one example of a product, service or retailer in the Canadian marketplace that effecvelyuses segmentaon.(a) idenfy the type of segmentaon used and jusfy the correctness of this choice. (b) describe the posioning and overall markeng efforts (product, price, promoon,adversing, distribuon - as appropriate) that reect and reinforce the positioning.