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3 Martin is the new director for marketing at Panther Shoes, a manufacturer of athletic apparel. He suggested a relationship marketing campaign and has conducted

3 Martin is the new director for marketing at Panther Shoes, a manufacturer of athletic apparel. He suggested a relationship marketing campaign and has conducted a market research to gain more insights of the company's customers. From the research, the data shows that Panther Shoes' customers are mainly single females between 22 and 35 years old with higher than average income. They enjoy outdoor activities but prefer to live in the urban area closer to different parks and recreation facilities. Most of them are career motivated and will buy at least 3 pairs of running shoes annually. With high disposable income, they enjoy products with higher quality, going to the gym at least twice a week, and are willing to pay more for sustainable products that will protect the environment. Question: Based on this case, please describe THREE Panther Shoes' current target segments using THREE different segmentation bases, i.e, one segmentation base for each target segment. In your answers, you will NAME the segmentation base used and PROVIDE the supporting information from the case. Target Segment 1: Target Segment 2: Target Segment 3

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