3. Max Healthcare Institute Ltd is a hospital chain based in New Delhi with a presence in 16 locations in National Capital Region (NCR). Max Healthcare established its first medical centre in south Delhi in 2000 and within two decades became one of the prominent tertiary health care provider in India. It is a publicly listed company with a revenue of US$260 million in 2020. As part of its expansion plan, it is planning to enter a foreign market. The top management of Max Healthcare is considering the Middle East or African region as two markets to enter. You have been appointed as a consultant to assist in their decision making. You are asked to identify a country to set up a tertiary care hospital with 2500 beds. You should also suggest the best possible market entry strategy for Max Healthcare in the target country. Conduct a detailed target market analysis and prepare a summary report for submission to the Max Healthcare management.