3). Mobile Platforms, Smart Phones and Tablets a Few Years Ago

(all data from the year 2017:: US numbers are included in the world data as well)

*Apple's iOS mobile platform is used in 44% of all US smartphone sales and 21% worldwide, while Google's Android is used in 51% of US smartphones and 70% worldwide.

*As far as smartphone sales worldwide, 30% were sold by Samsung and 21% were sold by Apple

*In terms of worldwide smartphone profits, Apple had three times more than Samsung.

*Based on surveys, customer critiques, and other mixed qualitative and quantitative methods, there is at least an impression that the iOS platforms apps are better than the android apps.

*iOS controls 54% of the tablet market, with Android controlling 43% worldwide (unlike smartphones, the vast majority of tablets are sold in rich countries)

a). What market structure or structures might best describe the relationship between the iOS platform and the Android platform? How might Apps play any role in describing this market?

b). Provide a rough graph and description of Samsung and Apple's smartphone sales and profits in 2014?

c). Graph and provide some possible micro reasons for Apple's far greater smartphone profits.