3. Monitoring and Analytics Discussion Points: Understanding the importance of social media analytics in measuring the success of Sunrise Cafe's social media strategy. Identifying key metrics to track performance and inform future strategies. Tools and techniques for monitoring social media engagement and reach. Guidelines for Discussion: Introduce basic analytics tools available on platforms like Facebook, Instagram, and YouTube, and discuss how to interpret their data. Discuss the importance of setting clear, measurable objectives for social media campaigns to evaluate their success. Encourage sharing of insights gained from analysing Sunrise Cafe's social media activity and brainstorm adjustments to improve performance