3. More commonly cost per thousand, CPM (p. 271) is an initialism in advertising industry that stands for cost per thousand (M from mille in Latin) and sometimes it is called CPI that stands for cost per impression. $2 CPM means the advertiser must pay $2.00 for every 1000 impressions. CPM is computed by a formula where Page Rate (charges) divided by (Circulation/1000). Stated again below: CPM Page Rate/ (Circulation/1000). Example. CPM for an industrial magazine that has 500,000 subscribers and charge $5,000 for black and white page will be $10 computed by (5000/(500,000/1000)). This means the advertiser must pay $10.00 for every thousand subscribers. In this case, the total advertising charge will be $5000 (10 x 500). a. (Problem) If a daily newspaper has 300,000 subscribers and charge $5000 for a full-page ad, what will the CPM for the daily newspaper? Show your work step by step to get the answer. b. Now decide in the following two magazines in 2013 which one of the magazines is the better buy on a CPM basis. Write in the name here. Car & Driver Road & Track Page rate of $206,464 with a total circulation of 1,206,360 Page rate of $113,734 with a total circulation of 603,990 Show your work here by computing each of the magazines. 4. CSI reaches 200,000 people in the primary target audience, and costs $2000 for a 30-second spot on station WALB-TV in Albany, Georgia. Compute CPM for CSI