3 New-product development is important to a company like Medtronic, but it is hard work, and often leads to failure. How can a company encourage its employees to take initiative, make a profit, and be ethically and socially responsible?

4 Relate Medtronic's decision to sell pacemakers in China to its corporate mission statement. How does the decision relate to these Medtronic stakeholders: (a) shareholders of Medtronic stock, (b) Medtronic employees, and (c) Chinese patients?

5 Medtronic chose to design and build a new lowpriced, highly reliable, reduced-feature heart pacemaker in its Shanghai plant. What are the strengths and weaknesses of this decision from (a) a marketing viewpoint and (b) an ethical viewpoint?