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3 . Now suppose over lunch the marketing vice president says to Jacob: We re feeling a lot of heat from Chinese Manufacturers who are
Now suppose over lunch the marketing vice president says to Jacob: Were feeling a lot of heat from Chinese Manufacturers who are offering very similar clubs to ours, but at significantly lower prices. The legal department is working on a patent infringement case, but if we cant block these clubs from entering the market, I expect to see our sales flatten, and maybe fall, over the rest of the year What questions should Jacob ask? How would the answers to these questions affect the forecast? Does it still make sense to use quantitative forecasting under the circumstances? Why?
Now suppose over lunch the marketing vice president says to Jacob: Were feeling a lot of heat from Chinese Manufacturers who are offering very similar clubs to ours, but at significantly lower prices. The legal department is working on a patent infringement case, but if we cant block these clubs from entering the market, I expect to see our sales flatten, and maybe fall, over the rest of the year What questions should Jacob ask? How would the answers to these questions affect the forecast? Does it still make sense to use quantitative forecasting under the circumstances? Why?
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