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3 of 10 A company that produces gift cards for various retail stores implemented a marketing campaign that for a limited time offered a 10%
3 of 10 A company that produces gift cards for various retail stores implemented a marketing campaign that for a limited time offered a 10% discount on gift cards if you purchased three or more at the same time. It also ran new commercials close to school graduation times to capture this new market beyond its usual holiday gifts market. This company was demonstrating which marketing strategy? product development strategy market penetration strategy market development strategy
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