$3$ OF $40$ QUESTIONS REMAINING

Phil bought his first new Prius. He could afford a Tesla, but he chose the Prius. He took delivery of his brand$-$new car and started to drive it home enjoying the new$-$car smell of the interior. On the interstate, he noticed the lights on the dashboard, the nicely designed cup holder that popped out of the center console, and he tried all of these with pleasure. On a whim, he turned on the radio. His favorite classical music station came on with splendid sound that filled the entire interior of the car. Phil pushed the second button. It was his favorite news outlet. The third button brought his favorite talk station. The fourth button was set to his daughter's favorite rock station. In fact, every button was set to his specific tastes.

Phil knew the car was smart, but did it have a crystal ball? The mechanic at Prius had noted the radio settings on his trade$-$in and programmed them into the new Prius. Phil was delighted. This was his car now. No one told the mechanic to do this, but it was simply part of the Prius philosophy. Delight a customer and continue to delight a customer, and you will have a customer for life. What the mechanic did cost the company nothing. Yet it solidified the relationship, and Phil recommended buying a Prius to his neighbor.

Phil's enjoyment of his new Prius results from the company's

market penetration

product development

product orientation

marketing orientation

business portfolio