3. Pick a piece of clothing that you are wearing or have brought to class. Do you think this item is in the introduction, growth, maturity or decline phase of the product life cycle? Why do you think this is so? Next, assume your item is in the decline phase of the product life cycle. What are some things you should observe from a marketing and sales standpoint and what are some ways that you can extend the life of this product?

Piece of clothing:Newly bought Tommy Hilfigher coat