3 points Maruti Suzuki India Limited (Maruti), a subsidiary of Japan based Suzuki Motor Corporation (Suzuki), is the market leader in the Indian passenger car industry. Maruti was founded in 1981. After the liberalization of the Indian economy in 1991, several foreign players entered the Indian passenger car market. Maruti started losing market share as the competitors firmly established their foothold in the car market with the launch of several new models that became popular with the Indian buyers. The company focused on upgrading manufacturing, increasing capacity, launching new products at regular intervals so as to cater to all the segments of the Indian passenger car market and venturing into other related businesses like car finance, insurance and buying and selling used Maruti cars. Maruti's restructuring exercise helped the company hold its market leadership position and retain its market share. What in the car market with the launch of several new models that became popular with the Indian buyers. The company focused on upgrading manufacturing, increasing capacity, launching new products at regular intervals so as to cater to all the segments of the Indian passenger car market and venturing into other related businesses like car finance, insurance and buying and selling used Maruti cars. Maruti's restructuring exercise helped the company hold its market leadership position and retain its market share. What marketing audit question can be raised about Maruti? * Are markets segmented effectively? Has the firm's market share been increasing? Is the organization performing SWOT analysis? Does the firm conduct market research? 4 points Captiva is making its largest investment in its history by spending $35 million to expand its oat processing facility in Indiana. The upgrade will turn oat milk into Captiva's second- largest plant-based milk product after its almond beverage, with annual production capacity jumping fourfold by the end of 2022. This is considered a threat of to the milk industry. substitute product rivalry supplier power new entrant A recent study done in Lebanon 3 points showed that close to 90% of consumers became solely price- driven. The selection of products is being determined mainly by price in most FMCG (Fast Moving Consumer Goods) categories. Therefore, some suppliers have started bringing in substitute brands from Turkey and Eastern Europe as they tend to be less expensive. On the other hand, many local manufacturers are rushing to increase their production capacities, and so many are developing and launching new products to try to fill the gaps left in the market by the unavailability of imports. According to Porter, which force is influencing the nature of competitiveness in the Lebanese market based on the case above? * Bargaining power of consumers Potential entry of new competitors Bargaining power of suppliers 2 points Which of the following is an implication of the strategy of becoming highly automated? * Has higher research and development costs Reduces flexibility Has high retaining and tooling costs Creates larger market 2 points The IFE Matrix should be in multidivisional firms. * constructed only for the major divisions developed before the EFE Matrix O revised monthly constructed for each autonomous division Apple pertains to new ideas that 4 points help improve the business and its products. Apple's management favors creativity among employees' knowledge, skills, and abilities. This characteristic enables the company to ensure sufficient creativity, especially among employees involved in product design and development processes. Such creativity is observable in the design and features of iPhones, Macs, and iPads, among other products included in Apple's marketing mix or 4Ps. In this regard, Apple helps maintain the company's capacity to satisfy customers' expectations and preferences. The above scenario is an internal audit analysis of which of the following? * Production Culture Management Human resources 4 points Toyota is famous for its innovative culture that is based on numerous R&D initiatives such as producing environmentally friendly vehicle technologies, vehicle safety, and information technology. Toyota uses its R&D budget most effectively among the other automotive companies. It spends just 3.6% of its total revenue on R&D, while Volkswagen, for example, spends 6.7%. This means that Toyota needs to spend less on R&D to generate the same amount of revenue as its key rivals. Which statement is least true about R&D in Toyota? Using a percentage-of-sales method Working forward to estimate the required R&D investment Budgeting about the same amount that competitors spend for R&D Financing many project proposals 3 points When Jobs arrived back at Apple, it had a conventional structure for a company of its size and scope. It was divided into business units, each with its own P&L responsibilities. General Managers ran the Macintosh products group, the information appliances division, and the server products division, among others. As is often the case with decentralized business units, managers were inclined to fight with one another. Believing that conventional management had stifled innovation, Jobs, in his first year returning as CEO, laid off the general managers of all the business units in a single day), put the entire company under one P&L, and combined the disparate functional departments of the business units into one functional organization. Which of the following management functions was the focus of Steve Jobs' reform? * Planning