3. Ravi has started his own coaching centre for competitive exam preparations. Although he is hiring the best and the most competent people, with the best salary, he is not able to compete with the other players. The market is mostly unregulated with a large proportion of students visiting private coaching. Apart from that, the bigger players can scale easily. You feel that for your growth you need to approach a reference-based mechanism. More the references there is a higher chance that new students would enrol. a. How will you create a system to build this? How will design the reward system? Answering: - b. What will be your evaluation criteria to measure the success of this initiative? Answering: -