3. Read the following Case & solve the questions given: ABC is a leading brand of furniture in B2C segment having presence in various cities in India. ABC now plans to introduce in B2B category by launching a product line in the office furniture category. It intends to sell both Indian as well as imported furniture so as to cater to the different needs & wants of the target audience. It intends to target corporate but is not clear how to go about marketing & selling it to corporate (B2B) as ABC was always involved in selling home furniture (B2C).

a. Suggest positioning strategies to be adopted by ABC for their new product line in B2B Category. (10 Marks)

The above question contains 10 marks. As per University guidelines, the answer should be a min of 600 Words with plagiarism-free. Please send me to answer sheet in Word format or Pdf. Don't prepare in handwritten. Please do accordingly