3. Read the following scenario. Create what would be an Executive Summary for your assessment. Be sure to include a justification of the importance of data quality, the key areas for vigilence, and the mechanisms you will create for the future. You don't need to convince the CIO, but you do need to convince the owners. (40 points) Smalltown Hardware and Home Improvement (yes, headquartered in Smalltown, Arkansas!) began as a local hardware store in the 1950s. During the last ten years, the company has grown from three stores (all in Smalltown) to 27 stores throughout Arkansas, eastern Oklahoma, and northeastern Texas. After this relatively rapid expansion that included opening 15 new stores and acquiring 9 stores through the purchase of 2 competitors, the owners decided it was time to take IT seriously so they hired a CIO just a few months ago. Prior to this hire, the company supported its IT needs through a patchwork of employees and systems. The new CIO now faces a daunting list of IT needs, most notably system integration, security, and data quality. She has hired your small consulting company to analyze the data quality issues within Smalltown Hardware and Home Improvement. The owners are in full support of the need to integrate systems, especially in light of the recent acquisitions, and they are quite scared of the possibility of a security breach. However, they are convinced that the data throughout the company is fine and that data quality is not really a critical task. 4. Evaluate the following scenario using the PIECES framework. Do not be concerned that you are unfamiliar with the setting - that isn't unusual for any systems analyst. Once you have completed the analysis, use the results to brainstorm potential questions you would ask the end user. (40 points) Smalltown Booksellers is a national chain of bookstores (headquartered in Smalltown, Arkansas!) specializing in all types of books for the family. Each store is responsible for maintaining their own customer lists. Data on current customers are captured at point of sale. Through their frequent customer program they are able to gather not only the names and addresses of their customers, but also their buying patterns. This way, the local store can target promotions to those customers. The corporate office maintains their own list of customers, but theirs is mainly only those involved in the frequent customer program. They also purchase ists of potential clients trom other companies Smalltown Booksellers has three types of promotions: General Corporate, Local, and Frequent Buyer. Promotions consist of either percent off coupons or a Corporate promotions are sent to potential new clients as well as to those in the frequent buyer program. Local promotions are developed and implemented by the local stores with little influence or contact with the corporate office. All people on the local customer list are sent the promotion, including those on the frequent buyer lists. As you would expect, the Frequent Buyer promotions target the customers in the frequent buyer program. mailer showing the monthly sales items. General The manager of the Novi, Michigan, store was commenting that she really didn't understand how these promotions were working. She received 6 coupons in the mail one month; four were duplicates, and one wasn't relevant for her store. She also received two catalogs. This didn't make any sense to her. Not only that, when customers brought in the coupons, there was no way to tie the customer to the coupon. At the corporate level, Smalltown Booksellers doesn't know how well these promotions are working either