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3: Roundtable on Buying Decision and Stereotypes Perform a survey of country-of-origin stereotypes. Compile a list of 2 countries and ask people: 4-8 consumers/friends what
3: Roundtable on Buying Decision and Stereotypes Perform a survey of country-of-origin stereotypes. Compile a list of 2 countries and ask people: 4-8 consumers/friends what products they associate with each. What is the quality of products associated with each? What attributes are known about products that come from each of these countries? Prepare a brief description of a product, including a list of features, and ask 4-8 consumers to rate it in terms of
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