3 | Spain is a popular British holiday destination. A Spanish tour company is marketing holidays to Mallorca for British travellers. How will the tour company need to adapt their service offerings? a. Be able to provide service in English. b. Offer tours of different lengths of time. c. Offer different types of accommodation. d. Provide different modes of tour transport. 4 | A famous entertainment centre with an international reputation as a destination needs to protect its brand. Which of the following mechanisms would protect the destination's brand the best? a. Patent b. Copyright C. Trademark d. Trade secret