3. Specify (alternative) courses of action

Identify the 4ps (additional 3ps) being used in the case andthoroughly explain the marketing mix used in the case (4ps, 7ps)

Remember there is a difference between what an organisation "should do" and what that organisation actually "can do"

List the courses of action/approach the company/social organisation (Government, Non Government Organisations (NGOs) etc.) can take to solve its problem or meet the challenge it faces.

The topic for the assignment is : present the issue "binge drinkers - who are they and how to we know"