Oh, and you'll quickly realize I like to use controversial companies/products/services/industries as a point of discussion.The pot industry (legal industry I mean)? Amazing. From a marketing and business perspective it has fascinating buyers and sellers. From an entrepreneurial perspective, WOW, what opportunities--especially in those states that appear to be on the verge of legalizing recreational use.

So, please watchthe CBS news video from YouTubefrom 2014 (Colorado) andthismore recent CBS 60 Minutes "The Emerald Triangle" video (California)and demonstrate an in depth understanding of:

1. value and core needs
2. Exhibit 1-1: A simple marketing system (simple but complex in this marketplace)
3. Assess the growth opportunities in Michigan (PEST-C--see the video on the PEST-C in the week 1 folder).You can evaluate all 5 a little bit or you can deep dive into one or two elements of the PEST-C in Michigan, Colorado, or California.

I look forward to your thoughts and comments.Oh, and one last thing! It makes the DB so much more interesting and fun if your subject headings are creative : )

In case link #1 is broken,https://www.cbsnews.com/video/the-marijuana-effect/ or google"The Marijuana Effect CBS 60 Minutes".

In case link #2 is broken, go to CBS 60 Minutes website and look for season 52 which aired on October 27, 2019.