Question
3) The Atlas Movies Theater is planning to reprice their ticket rates to maximize revenues. They have three classes of tickets: Classic, Silver, and Gold.
3) The Atlas Movies Theater is planning to reprice their ticket rates to maximize revenues. They have three classes of tickets: Classic, Silver, and Gold. The table below provides information on the average ticket sales, revenue and price elasticity on demand. They have a total seating capacity of 300. The table also provides the price range within which they plan to reduce their ticket rates.
Atlas Movie Theater Ticketing | |||||
Ticket Class | Current Rate | Average Daily Sold | Elasticity | Price Range | |
Classic | 8.45 | 150 | -1.3 | 6.5 | 7.5 |
Silver | 13.25 | 80 | -2.25 | 11.5 | 12.5 |
Gold | 17.5 | 30 | -1.1 | 15.5 | 16.5 |
Total Capacity | 300 |
According to the nonlinear model, which of the following is the projected sales figure for Classic tickets at the new price?
172 | ||
178 | ||
181 | ||
175 |
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Use the table below to answer the following question(s) by invoking the binary constraints on the variables using the standard Solver. Below is the spreadsheet for a project selection model:
A B C D E F G 1 Project Selection Model 2 3 Data 4 Project 1 Project 2 Project 3 Project 4 Project 5 Available Resources 5 Expected Return (NPV) $160,000 $250,000 $175,000 $150,000 $225,000 6 Cash requirements $45,000 $70,000 $28,000 $52,000 $65,000 $175,000 7 Personnel requirements 7 4 3 6 4 11 8 9 Model 10 11 Project selection decisions 12 Cash Used 13 Personnel Used 14 Return What is the total return obtained from all five projects?
$700,000
$550,000
$860,000
$650,000
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