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3) The Atlas Movies Theater is planning to reprice their ticket rates to maximize revenues. They have three classes of tickets: Classic, Silver, and Gold.

3) The Atlas Movies Theater is planning to reprice their ticket rates to maximize revenues. They have three classes of tickets: Classic, Silver, and Gold. The table below provides information on the average ticket sales, revenue and price elasticity on demand. They have a total seating capacity of 300. The table also provides the price range within which they plan to reduce their ticket rates.

Atlas Movie Theater Ticketing
Ticket Class Current Rate Average Daily Sold Elasticity Price Range
Classic 8.45 150 -1.3 6.5 7.5
Silver 13.25 80 -2.25 11.5 12.5
Gold 17.5 30 -1.1 15.5 16.5
Total Capacity 300

According to the nonlinear model, which of the following is the projected sales figure for Classic tickets at the new price?

172

178

181

175

  1. Use the table below to answer the following question(s) by invoking the binary constraints on the variables using the standard Solver. Below is the spreadsheet for a project selection model:

    A B C D E F G
    1 Project Selection Model
    2
    3 Data
    4 Project 1 Project 2 Project 3 Project 4 Project 5 Available Resources
    5 Expected Return (NPV) $160,000 $250,000 $175,000 $150,000 $225,000
    6 Cash requirements $45,000 $70,000 $28,000 $52,000 $65,000 $175,000
    7 Personnel requirements 7 4 3 6 4 11
    8
    9 Model
    10
    11 Project selection decisions
    12 Cash Used
    13 Personnel Used
    14 Return

    What is the total return obtained from all five projects?

    $700,000

    $550,000

    $860,000

    $650,000

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