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3) The Got milk? campaign emerged after consumers were deprived of milk for a week. What forms of communication research were used to discover the
3) The "Got milk?" campaign emerged after consumers were deprived of milk for a week. What forms of communication research were used to discover the impact of doing without milk? A) Product-specific and consumer-oriented research B) Target-market and product-specific research c) Consumer and business-to-business research D) Sociological and anthropological research
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