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3. The idea that national cultures are not static and do evolve is not novel. Rather than cultural change creating challenges, studies of successful players

3.

The idea that national cultures are not static and do evolve is not novel. Rather than cultural change creating challenges, studies of successful players in the globalization game consistently show that cultural change creates opportunitiesprovided one can effectively forecast the cultural scenario that will likely predominate in the global business environment.

Certainly, one can question whether one can actually accurately forecast the evolution of national cultures. Research suggests yes; modeling cultural change on a large scale using cross-temporal data and theories, by identifying the patterns of cultural change across a wide range of psychological phenomenon and socialization dynamics, shifts analysis from explaining the past to forecasting the future.

So, as we aspire to do throughout the class, let put theory to practice. Earlier, in activity 2.6.4 | Take a Stand: Forecasting the Future of National Cultures, you declared you forecast, based on the choices profiled in Chapters 2's Looking To The Future, Scenarios on the Evolvement of National Cultures, the cultural context that you see most likely to predominate in the next decade or so.

Here we test your understanding of your choice as well as the alternatives. Specifically, as you recall, Scenarios on the Evolvement of National Cultures forecasts possible futures for national culture, namely:

Scenario 1: New Hybrid Cultures Will Develop and Personal Horizons Will Broaden

Scenario 2: Although the Outward Expressions of National Culture Will Continue to Become More Homogeneous, Distinct Values Will Tend to Remain Stable

Scenario 3: Nationalism Will Continue to Reinforce Cultural Identity

Scenario 4: Existing National Borders Will Shift to Accommodate Ethnic Differences

Prompt | From the choices below, please identify the one statement that does not endorse Scenario 3 as the most accurate forecast in the evolution of national cultures.

Group of answer choices

Although people are more internationally mobile, peer pressure force them to adhere to their national cultures.

People in every corner of the world wear similar clothing and listen to international recording stars alongside other people wearing local styles and listening to local recording artists

Society promotes the national culture by reinforcing language and religion, subsidizing nationalistic programs and activities, and propagandizing against foreign influences on the national culture.

Appeals to cultural identity are effective in mobilizing people to defend national identity.

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