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3. The point of maximum net benefit derived from market research: a. is easily calculated by charting costs on the x-axis and benefit on the

3. The point of maximum net benefit derived from market research:

a. is easily calculated by charting costs on the x-axis and benefit on the y -axis.

b. is easily calculated by charting benefits on the x-axis and costs on the y-axis.

c. is objectively measured.

d. is not objectively measurable.

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