3. The teady-to-eat breakfast cereal industry is donxinated by General Mills, Kelloge. Kraft Foods, and Quaker Oats that together account for 90 percent of sales. Each fina produces a bewildering proliferation of different brads (Genecal Mills alone has over 75 cereal offerings), appealing to every coocervable market niche. Yek, the lowest bcandi on each company's long peclaing list generate mesger of so profits for the cosporate bottom line. What strategic reamos inught the domitsant companies have for porsuitg extreme brabd proliferation? Explain