Question
3. Today is 10/5/2021 and the date for report duty is 1/9/2021. Aberdeen Marina Club is hiring a sports facility marketing manager to promote the
3. Today is 10/5/2021 and the date for report duty is 1/9/2021. Aberdeen Marina Club is hiring a sports facility marketing manager to promote the less popular use of its fitness room. Please design a recruitment and selection process by drawing a chart (figure 4.1, an overview of the selection and recruitment process is attached for your reference) and explain and give example in each step with your design in point form. (20%)
If you was one of the candidate of the position, please illustrate the Marketing Analysis for the current situation with 4'C(Consumer, Company, Competition and Climate) and briefly provide 5 Promotion Strategies in the future to increase the admission rate of the fitness room. The website is attached for your reference, www.aberdeenmarinaclub.com. (30 %)
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