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3. Using the income statements from the Green Bay Packers shown in the table below, answer the following questions: 2009 2010 2012 2014 2015 2016

3. Using the income statements from the Green Bay Packers shown in the table below, answer the following questions:

2009

2010

2012

2014

2015

2016

2017

National revenues

$147.1 million

$157.5 million

$171.6 million

$187.7 million

$209.1 million

$222.6 million

$235.0 million

Local revenues

$100.8 million

$100.4 million

$130.4 million

$137.1 million

$149.3 million

$186.2 million

$197.4 million

Total revenues

$247.9 million

$257.9 million

$302.0 million

$324.8 million

$377.2 million

$408.7 million

$441.4 million

Player costs

$138.7 million

$160.8million

$158.8 million

$171.0 million

$159.0 million

$165.0 million

$192.5 million

Other costs

$89.1 million

$87.3 million

$100.4 million

$128.5 million

$177.3 million

$168.7 million

$183.6 million

Total operating expenditures

$227.8 million

$248.1 million

$259.2 million

$299.5 million

$336.3 million

$333.7 million

$376.1 million

Net operating income

$20.1 million

$9.8 million

$42.7 million

$25.3 million

$39.4 million

$75.0 million

$65.4 million

a. Calculate the Net Profit Margin for the Green Bay Packers for each year. (6 points)

b. What year had the highest net profit margin? What year had the lowest? (2 points)

c. Compare the revenues and costs for the years with the highest and lowest profit margin. What differences between revenues and costs for each year explain the difference in Net Profit Margins? (2 points)

d. National revenues are higher than local revenues for the Green Bay Packers. What source of revenue is likely to be the biggest source of national revenue for the Green Bay Packers and other NFL teams? (1 point)

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