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3. What are some of the different considerations when designing services instead of goods? 4. Why is variability an important issue in new service design?
3. What are some of the different considerations when designing services instead of goods? 4. Why is variability an important issue in new service design? 5. What is strategic fit? Explain the differences between internal fit and external fit.
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Small Business Management Entrepreneurship and Beyond
Authors: Timothy s. Hatten
5th edition
538453141, 978-0538453141
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