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3. What are the strengths and weaknesses of the Internet for primary and secondary data collection? 4. How do marketers turn marketing data into marketing
3. What are the strengths and weaknesses of the Internet for primary and secondary data collection?
4. How do marketers turn marketing data into marketing knowledge?
5. What is real-space data collection? Why is it important?
6. Identify the steps in a primary marketing research project?
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