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3. What is primary data and secondary data in research? Give an example for both: which type of primary data and secondary data could Dunkin'

3. What is primary data and secondary data in research? Give an example for both: which type of primary data and secondary data could Dunkin' Donuts use to find our customer preferences and/or brand affinity (how well they like the brand). Try to come up with research examples that go beyond the case study.

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