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3. What is the purpose of the marketing opportunity analysis and the segment analysis? 4. How do managers use budgeting within the e- marketing planning
3. What is the purpose of the marketing opportunity analysis and the segment analysis?
4. How do managers use budgeting within the e- marketing planning process?
5. Why do e-marketing plans need an evaluation component?
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
