$3.$ What is your forecast of the demand for TruEarth pizza? The video below might help you think through how to estimate sales. TruEarth Student Version.xls$.$xlsxDownload TruEarth Student Version.xls$.$xlsx

$1.$ Be sure to INCLUDE A SPREADSHEET THAT SHOWS YOUR WORK. This spreadsheet may be helpful for you.

$2.$ There are two big unknowns. First, the actual penetration of the Cucina Fresca parent brand may range from $5\%$ to $15\%.$ Second, repeat purchases depend on whether consumers view the pizza as excellent, average, or mediocre. Whenever there are unknowns it is helpful to conduct a sensitivity analysis.

$4.$ Would you launch the pizza? List the pros and cons you are taking into consideration.