3. Which of the following is a best practice when developing survey questions? O All answers are important factors to consider when developing survey questions O Being careful with open-ended questions O Including demographic questions near the beginning of the survey Only using Yes/No questions to qualify/sort groups 4. What is the best method to approach survey questions on pricing/features? O Von Westendorp O Conjoint analysis Pricing ladder o Open-ended questions 6. Which of the following is a disadvantage associated with the ODM ("original design manufacturer") approach? The outsourcing firm has nothing proprietary Outsourcing the design work is costly O The manufacturer does not have design expertise The outsourcing firm has little control over the end product 8. What is one advantage of throwaway prototyping? Only the features that are well understood are built and tested It requires less technical expertise It is fast and provides users a full sense of the system All answers are true