3. Why might data gathered from a sample misrepresent the population? (2 marks) 4. A reputable marketing company is conducting a survey to decide what type of movies theatre. They are trying to accurately represent their entire target audience of 25 - 50 Women across Canada. To do this, they send reps to three shopping malls in Toronto w are situated and simply ask all adults entering the mall where theatre is situated and a they are attending. This data is then categorized by genre (type of movie)