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3. Within the Skinny Pop line, identify examples of the various extension strategies that has been launched and provide specific illustrations of those strategies. (6

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3. Within the Skinny Pop line, identify examples of the various extension strategies that has been launched and provide specific illustrations of those strategies. (6 points) 4. Discuss how Amplify is using Umbrella Branding in their portfolio. (3 points) 5a. Do the Skinny Pop line of popcorn snacks in the product description and packaging illustrations provided above, emphasize costs or benefits? (3 points) A. Benefit Emphasis B. Cost Reduction Emphasis C. Both D. Neither 5b. Explain (3 points) 6a. The addition of the Skinny Pop line of popcorn snacks to the Hershey portfolio of chocolate candies and snacks would be an example of which growth strategy? (3 points) A. Penetration B. Product Development C. Market Development D. Diversification 6b. Explain your answer (3 points) A partial list of the Skinny Pop line of popcorn brands includes the following: CA SKNN SKNNY KNNY PO POP OP Skinny Pop popcorn is a ready to eat popcorn brand available in a variety of flavors (ie, aged cheddar, sea salt & pepper, sweet and salty kettle, and twist of lime). It is a guilt-free snack at around 40 calories per serving, POPCO LED TE DE POPCORN OPCORN BUTTER FREE A microwavable version is also available Skinny Pop Chips are described as "chip without the tradeoffs," at only 100 calories per 23 chip serving. SKINS SKINNY INNY PC POP COP chi chips nips perfectly perfectly popped styret DO This line of popcorn-based chips (ie. Sea Salt, and Cheddar Sour Cream flavors), is perfect for dipping. NY SKNNY SKINNY POF POP MINI CAKE MINI CAKES POPCORI POPCORN ZORN IKES Skinny Pop Minicakes are puffed popcorn snack cakes available in sea salt, sharp cheddar, cinnamon & sugar, salted caramel, and everything-bagel flavors. Like all Skinny Pop products, the ingredient list includes nothing artificial and an individual cake is only 40 calories. CAL ATA

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