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3. Write a positioning statement. Use the following format: To [target segment and need] our [brand] is [concept] that [point of difference]. Explain the rationale

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3. Write a positioning statement. Use the following format: "To [target segment and need] our [brand] is [concept] that [point of difference]. Explain the rationale behind your formulation. Refer to Maslow's Hierarchy of Needs to explain on what need(9) you will focus. 250 words max, excluding the positioning statement Communicating your value proposition

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