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Alyssa launched her new shaver as being revolutionary, innovative, and unisex. Instead her brand is being purported as very feminine and too close to the
Alyssa launched her new shaver as being revolutionary, innovative, and unisex. Instead her brand is being purported as very feminine and too close to the Schick Shaver. What should Alyssa start to do?
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There are 3 Steps involved in it
Step: 1
To address the issue facing Alyssas new shaver brand here are several steps she can take Step 1 Analyze the Market Perception 1 Market Research Conduc...
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Sales Force Management Leadership Innovation Technology
Authors: Mark W. Johnston, Greg W. Marshall
12th Edition
1138951722, 978-1138951723
